The purpose of the Van der Schroeff award is to stimulate the quality of teaching at the FEB. The award is named after Prof H.J. van der Schroeff as a tribute to his exceptional lectures on a wide range of economics and business subjects. He was known for his very personal style of teaching that can best be described as a successful combination of acting and teaching. His lectures were enjoyed by generations of students between 1945 and 1970.