DrAriadna Matamoros Fernandez

The project will explore will explore YouTube content creators in Spain and Portugal, studying their content, monetization strategies, and communities.

This project is the first to systematically investigate how algorithmic content recommendation is shaping everyday Australian cultural experience over time, in the particular context of TikTok—the digital platform where Australians spend the most time online. The project provides critical evidence to support the government's ongoing policy initiatives intended to regulate the activities of digital platforms. Its methodological innovations directly address the challenges of studying commercial platforms' recommender systems through a mixed-method research design combining computational and qualitative analysis, bridging universal and individual perspectives and introducing ‘citizen science’ approaches to the field of platform studies.

Harmful humour impacts on women’s wellbeing online, but is poorly managed by social media platforms, and has not been integrated into online safety regulation and policy. This project aims to bring together sociocultural theory, social media analysis, and interviews to better understand the dynamics of harmful humour online in Australia. It will work with users, community leaders and industry stakeholders to evaluate current platform and policy responses and how they could be improved. The anticipated outcomes include theoretical advances, workable principles for better content moderation processes that reduce harm without restricting healthy expression, and evidence-based contributions to debates on online safety regulation.