University College Dublin logo
A photo of Geertje Schuitema.


Geertje Schuitema

Lecturer/Assistant Professor In Consumer Behaviour And Technology Adoption

School of Business


+353 1 716 8835
University College Dublin, School of Business, Blackrock East/West Hall Carysfort Avenue Blackrock Co. Dublin

Are you ​Geertje ​Schuitema?

Edit your profile


I am a Lecturer in Consumer Behaviour and Technology Adoption at UCD's College of Business. Prior to joining UCD, I received my MSc and PhD degrees in Social and Behavioural Sciences from the University of Groningen, the Netherlands. After my PhD, I was a Research Fellow at the Centre for Transport Research, University of Aberdeen, United Kingdom and at the faculty of Business and Social Sciences at Aarhus University, Denmark. As a social scientist I work with scholars from many different disciplines and industry on issues around consumer behaviour, public engagement and policy acceptance. This is evident in my active involvement in various research institutes and centers at UCD: I am Principal Investigator in UCD's Energy Institute, Funded Investigator of the Irish Centre for Research in Applied Geosciences (iCRAG), Funded Investigator of the Energy Systems Integration Partnership Programme (ESIPP), Academic collaborator of the Sustainable Electrical Energy Systems Strategic (SEES) Research Cluster and Academic collaborator of the Centre for Business and Society (CeBaS).


  • External Lecturer
    Aarhus University, Aarhus, Denmark1 Sep 2014 - 1 Aug 2015
  • Research Fellow
    Aarhus University, Aarhus, Denmark3 Jan 2011 - 31 Jul 2014
  • Research Fellow
    University of Aberdeen, Aberdeen, United Kingdom1 Apr 2009 - 31 Dec 2010
  • Demonstrator
    University of Groningen, Groningen, Netherlands1 Sep 2008 - 1 Apr 2009
  • Researcher
    University of Groningen, Groningen, Netherlands1 Jan 2008 - 31 Jul 2008


  • MSc
    University of Groningen1997 - 2002
  • PhD
    University of Groningen2002 - 2007