ProfessorGeertje Schuitema

I am a professor of sustainable consumer behaviour. I was trained as an environmental psychologist and study public responses to environmental change across technology and policy. Prior to joining UCD, I received my research degrees from the University of Groningen (Netherlands) and held positions at the University of Aberdeen (UK) and at Aarhus University (Denmark).

I research the psychological processes that underpin behavioural change, such as emotions, trust, fairness and social norms. I study if and how these psychological factors can be used to design interventions or policies. In particular, I study how the public accepts technologies and environmental policies in areas like energy, transportation, raw materials, water, and food.