DrJessica Matheus de Souza

My research lies at the intersection of human behavior, computational social science, and technology-driven societal shifts, with a primary focus on:

• Computational Methods & Behavioral Analytics: Application of mixed-methods frameworks, large-scale survey design, NLP, and network analysis to map unstructured digital data and social trends.
• Platform Economy & Digital Labor: Examining how digital platform ecosystems, social media networks, and automated tools transform working conditions, digital entrepreneurship, and workforce behavior.
• Technology & Societal Impact: Investigating the broader socio-economic and cultural impacts of AI adoption, algorithmic mediation, and digital shifts on human values and identity.