Katie Nguyen

Dr. Nguyen (Katie) Nguyen is an Assistant Professor of Marketing at the Michael Smurfit Graduate Business School, University College Dublin, Ireland. She completed her PhD in Marketing at HEC Montréal (University of Montreal) and holds an MSc in Management from the University of Mannheim, Germany.

Her research focuses on consumer behavior in online settings, particularly in service marketing. She studies how consumers respond to service failures and the termination of relationships, as well as how interactions with technology affect mental well-being. These areas of research have important implications for digital marketing strategies, influencing both business practices and consumer policy.

Before joining academia, Dr. Nguyen Nguyen gained practical marketing experience working at companies like SAP and Air Liquide in Finland, Germany, and Canada. This industry background provides her with a balanced perspective, enriching her understanding of marketing and consumer behavior.