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Assoc Professor

Marius Claudy

Associate Professor

School of Business

University College Dublin, School of Business

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Dr. Marius Claudy is an Associate Professor of Marketing at UCD College of Business. His research is concerned with the adoption, diffusion and marketing of sustainable innovation, which he investigates in consumer as well as organizational contexts. His work has disseminated in international journals like the Journal of the Academy of Marketing Science, Journal of Public Policy and Marketing, Journal of Product Innovation Management, or the Journal of Business Ethics. Marius is currently leading a multinational research project, which investigates how businesses implement ecological objectives into the development of new products and services, ultimately "creating more with less". His research is sponsored by the Product Development and Management Association (PDMA) and won the prestigious David L Wilemon Research award for best research proposal. Before Marius pursued an academic career he worked as an Economist for the Department for Work and Pensions in London, during which he conducted strategic analyses in areas of social-welfare and labor market politics as well as climate change.


  • BA
    -2001 - 2004
  • MSc
    -2004 - 2005
  • PhD
    Dublin Institute of Technology (DIT) IRL2007 - 2011