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Dr

Penelope Muzanenhamo

Lecturer/Assistant Professor

School of Business

Orcid identifier0000-0001-8575-9347
  • Lecturer/Assistant Professor
    School of Business
  • 01 716 4770
  • University College Dublin, School of Business, Quinn School of Business Belfield Dublin 4

BIO

Dr. Penelope Muzanenhamo is Assistant Professor in Marketing and Society, and a multiple award winning scholar. Her position is an interdisciplinary role combining Marketing scholarship with societal concerns and Critical Management Perspectives. Prior to this role, Penelope served as Assistant Professor in Business in Africa specializing in Marketing. Penelope is currently serving as Media and Artefacts Review Editor for the journal Organization. She is also Co-Chair (5year track role commencing 2022), Academy of Management–Critical Management Studies Division; the Africa lead within the Centre for Business and Society (CeBaS) at UCD College of Business; and Executive Co-director for the research theme 'People, Work, Society' within the UCD Earth Institute; and, Fellow, Scaling Business in Africa Initiative, University of Edinburgh, UK.

Penelope's academic recognitions include the Human Relations Paper of the Year 2023 Award for her research on Black scholarship and epistemic injustice. In 2023, Penelope's research on Black/Brown scholars and empowerment was nominated for the Carolyn B. Dexter Award by the Diversity, Equity and Inclusion Division of the Academy of Management. Prior to that, Penelope received Best Paper awards from the Academy of Management Conference, Critical Management Studies–Best Paper on Gender, Work and Organization 2021, and Best Critical Management Learning and Education Paper 2020; Academy of Marketing–Best Track Paper Award, 2011; and in 2018, a Plaque from Morgan State University International Symposium ‘Out of (and into) Africa: African Consumer Marketing and Firm Strategies’, for her commitment towards integrating African/Black voices in mainstream Business curricula and research.

Initially, Penelope joined UCD College of Business in August 2015 as the Proudly Made in Africa (PMIA) Fellow in Business and Development (a position primarily funded by Irish Aid, and co-created by UCD College of Business and the Irish social enterprise, Proudly Made in Africa). As the PMIA Fellow, Penelope's role was to facilitate the integration of Africa in Business curricula. She worked closely with a network of 50 lecturers across Ireland to incorporate content on Africa into 15 Business modules, through designing teaching resources and delivering 90 guest lectures to more than 8200 students over a two-year period. Penelope also co-designed and co-led a number of capacity building workshops for fellow colleagues across Business Schools in Ireland, with the goal to explore and identify approaches for promoting the deeper integration of Africa in Business education. During her term, she also acted as the principal organiser for the Irish Academy of Management Symposium on Shared Value at UCD College of Business in 2016, and 2 national student workshops on Business in Africa in 2015 and 2016 also hosted by UCD College of Business.

Before pursuing an academic career, Penelope worked in the areas of International Project Management, Consultancy and Marketing within both commercial and non-governmental sectors in Zimbabwe, Austria, South Africa and Germany. While working as a Marketing consultant for a boutique Brand Strategy Firm in Germany, Penelope engaged with companies like Redbull, Yahoo, Google, Innocent, Siemens, Swarovski, GE and several banks. Penelope also served as a member of the PragueSummerSchools from 2013 to 2018, where she taught a course on Sustainable Development and Africa to students from across the globe.

UNIVERSITY COLLEGE DUBLIN APPOINTMENTS

  • Africa Lead
    UCD College of Business-Centre for Business and Society (CeBaS), Ireland1 Jan 2018
  • Executive Co-Director: People, Work, Society
    UCD Earth Institute, Ireland1 Mar 2020

ACADEMIC POSITIONS

  • Media and Artefacts Review Editor, Organization
    SAGE Publishing (United States), Thousand Oaks, United States1 Apr 2023
  • Co-Chair (5year track role) Academy of Management Critical Managements Studies Division
    Academy of Management, Global4 Aug 2022

POSTGRADUATE TRAINING

  • UCD Professional Certificate in Creativity & Innovation for Education
    UCD Innovation Academy, Ireland1 Jun 2018 - 30 Jun 2018

LANGUAGES

  • English
    Can read, write, speak, understand and peer review
  • German
    Can read, write, speak and understand
  • Shona
    Can read, write, speak, understand and peer review