University College Dublin logo
Professor Susi Geiger


Susi Geiger

Full Professor Of Marketing
School of Business
01 716 4813
University College Dublin, School of Business, Quinn School of Business Belfield Dublin 4


Susi Geiger is a Full Professor of Marketing & Market Studies at UCD College of Business. Educated at the University of Mannheim, Germany, the Sorbonne Nouvelle, Paris, and Dublin City University, Susi's academic work investigates sales and marketing interfaces in complex markets. Her current research is focused on collaborative market innovation in healthcare markets. In November 2017 she was awarded a highly prestigious €2 million ERC (European Research Council) Consolidator Grant to carry out research into market failures in healthcare markets, and how participatory mechanisms could give voice to otherwise disadvantaged groups in these markets. She will direct a research team of five researchers in the context of this project from 2018 to 2023.Previously, Susi studied entrepreneurial activities in digital health markets as part of a Marie Sklodowska Curie Global Fellowship and in collaboration with UC Berkeley, California and the Center for the Sociology of Innovation (CSI), Ecole de MINES ParisTech. At UCD, Susi has held positions including Vice-Principal of Research, Innovation and Impact for the UCD College of Business from 2011-2015 and the Academic Director of the Diploma in Sales Management from 2011-2014. She was a Visiting Scholar at the Universities of California, Berkeley, University of Auckland, École Nationale Supérieure des Mines de Paris (MINES ParisTech) and Stockholm School of Economics. She was a Principal Investigator in the Enterprise Ireland-funded Applied Research for Connected Health Technology Centre ( and in CHESS, an EU Horizon 2020 funded Marie-Sklodowska Curie Innovative Training Network. She also gained research funding from the Leverhulme Foundation, UK, for a project on regulatory interactions of chemistry suppliers to the North Sea oil industry (in collaboration with John Finch, Glasgow University). Her research has received international recognition through research awards and Best Paper prizes such as the Emerald Highly Commended Paper Award 2007 for an article on salespeople's customer knowledge. Her work has appeared in a wide range of international journals including Research Policy, Organization Studies, Enterpreneurship Theory and Practice, Journal of Business Research, Marketing Theory, Industrial Marketing Management, Journal of Personal Selling & Sales Management and many others. Susi has published two books: "Concerned Markets: Economic Ordering for Multiple Values" (2014, with D. Harrison, H. Kjellberg and A. Mallard) and "Sales Management: A Multinational Perspective" (2011, with P. Guenzi, Bocconi University).She also sits on the editorial boards of Journal of Business Research, Industrial Marketing Management, Marketing Theory, Valuation Studies and Consumption, Markets and Culture. Her global research network spans several disciplines including STS, economic sociology, management, and innovation.


  • maitrisse
  • MA
  • PhD
    Dublin City University (DCU) IRL


  • English
    Can read, write, speak and peer review
  • French
    Can read, write, speak and peer review
  • German
    Can read, write, speak and peer review