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Professor Andy Prothero


Andy Prothero

Full Professor
School of Business
01 716 4737
University College Dublin, School of Business, Quinn School of Business Belfield Dublin 4


Andy Prothero is Professor of Business and Society, at the Business School in University College Dublin, Ireland. Prior to moving to UCD in 1999 Andy lectured at Universities in Wales and Scotland and she gained her PhD from the University of Cardiff. Andy's research broadly explores the area of Marketing in Society. Specific research projects have focused on, for example, advertising to children, motherhood and consumption, and sustainable consumption. The area of sustainability marketing has been a key focus of Andy's work since the early 1990s and she has published widely in this area. Andy was the Guest Editor of a special issue on Green Marketing in the Journal of Marketing Management in 1998, two guest issues of the Journal of Macromarketing in 2014 and 2015 and she also currently serves as Associate Editor for the Journal of Macromarketing, and as Associate Editor for the Journal of Marketing Management. Andy teaches at Undergraduate, Postgraduate and Executive levels, and won a School of Business Outstanding Educator award for her postgraduate teaching in 2002, and another School of Business teaching award for both undergraduate and postgraduate teaching in 2009. In 2012 Andy received a UCD President's Award for Teaching and Learning.


  • BSc(Econ)
  • PhD