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DrSuhas Vijayakumar

Lecturer/Assistant Professor in Marketing

School of Business

Orcid identifier0000-0003-1895-0058 (opens in a new tab)⁠
  • Lecturer/Assistant Professor in Marketing
    School of Business
  • 01 716 8943
  • University College Dublin, School of Business, Graduate School of Business Carysfort Avenue Blackrock Co. Dublin

PROFESSIONAL ACTIVITIES

  • PERSONAL AWARD, PRIZE, HONOUR
    FEATURED
    Featured
    Shortlisted for the AMBA & BGA Awards 2026, under the 'Best Innovation Strategy' category (opens in a new tab)⁠
    17 Sep 2025
    Shortlisted for the award under the 'Best Innovation Category. AMBA & BGA annual awards are prestigious international awards recognising excellence in the domain of business education. A learning and assessment tool I developed, was submitted as part of the school's entry to this award under the 'Best Innovation Strategy' Category, and was one of the six final shortlisted entries for this award.
  • PERSONAL AWARD, PRIZE, HONOUR
    FEATURED
    Featured
    UCD College of Business Teaching Award
    25 Nov 2022
    Recipient of Teaching Award for 2021/2022. Received citation for innovative and research focused approach to teaching.
  • COMMITTEE MEMBERSHIP
    SCP Communications Committee (opens in a new tab)⁠
    18 Nov 2025
    Member
  • PUBLIC ENGAGEMENT ACTIVITY
    Life as a Behavioural Scientist
    25 Oct 2025
    Invited talk for the Korean Society in Ireland
  • REVIEWING / REFEREEING
    Society for Consumer Psychology
    1 Sep 2025 - 30 Sep 2025
    Anonymous peer review
  • REVIEWING / REFEREEING
    Journal of Business Research
    1 Jul 2025
  • PUBLIC ENGAGEMENT ACTIVITY
    Behavioural Marketing – Understanding Environmental and Sensory Influences – Dr Suhas Vijayakumar
    7 Jun 2025
    Research-informed Talk/ Public Lecture for UCD Festival 2025
  • PUBLIC ENGAGEMENT ACTIVITY
    Understanding Persuasion Through Ads: How Does it Work?
    4 Jun 2025
    Featured Lecture for the UCD Quinn Summer School 2025
  • COMMITTEE MEMBERSHIP
    UCD South Asia Engagement Working Group
    1 May 2025
    Member
  • REVIEWING / REFEREEING
    International Journal of Research in Marketing
    1 Apr 2025
    Anonymous peer review
  • REVIEWING / REFEREEING
    Association for Consumer Research
    25 Mar 2025 - 14 Apr 2025
    Anonymous peer review
  • COMMITTEE MEMBERSHIP
    UCD South Asia Engagement Working Group
    1 Jan 2025
    Member
  • COMMITTEE MEMBERSHIP
    Program Committee (Consumer Behavior) -AMS WMC 2025
    30 Oct 2024
    Member
  • COMMITTEE MEMBERSHIP
    Smurfit Rankings Steering Committee
    19 Sep 2024
    Member
  • COMMITTEE MEMBERSHIP
    Graduate School of Business Taught Program Board
    12 Sep 2024
    Member
  • PROFESSIONAL ASSOCIATION
    UCD One Health Centre, University College Dublin (opens in a new tab)⁠
    1 Sep 2024
  • EVENT ADMINISTRATION / PARTICIPATION
    Colloquium
    28 Aug 2024
    Organizer of 'UCD Annual Marketing Camp for Advanced Research 2024', the third edition of UCD Marketing Subject Area's research centric three-day event with invited academics, focused on advanced academic research in Marketing.
  • PERSONAL AWARD, PRIZE, HONOUR
    Nominee, Teaching and Learning Awards 2023-24
    26 Aug 2024
    Nominated by students for a UCD Teaching and Learning Award in the College of Business
  • REVIEWING / REFEREEING
    ANZMAC 2024
    1 Jul 2024 - 31 Aug 2024
    Anonymous peer review
  • PUBLIC ENGAGEMENT ACTIVITY
    'Understanding Persuasion Through Ads: How Does it Work?'
    5 Jun 2024
    Talk delivered for UCD Business Summer School 2024, hosted by UCD Lochlann Quinn School of Business
  • EVENT ADMINISTRATION / PARTICIPATION
    Seminars
    8 Apr 2024
    Invited Speaker for UCD Faculty Teaching Insights Webinar
  • REVIEWING / REFEREEING
    Association for Consumer Research
    1 Apr 2024 - 30 Apr 2024
    Anonymous peer review
  • PUBLIC ENGAGEMENT ACTIVITY
    Ad Night 2024
    8 Feb 2024
    Event focusing on Advertisement Industry in Ireland including an Ad Competition for Smurfit Students
  • EVENT ADMINISTRATION / PARTICIPATION
    Conference (opens in a new tab)⁠
    14 Dec 2023
    Co-Chair of the 16th Irish Economics and Psychology Conference (December 14, 2023)
  • REVIEWING / REFEREEING
    Asia-Pacific Association for Consumer Research Conference 2024
    11 Dec 2023 - 10 Jan 2024
    Anonymous peer review