Suhas Vijayakumar | Research | University College Dublin

Lecturer/Assistant Professor in Marketing

School of Business

University College Dublin, School of Business, Graduate School of Business Carysfort Avenue Blackrock Co. Dublin

Social Influences
Word of Mouth
Consumer Psychology concerning AI

Psychological Distances
Artists and Original Creations
Consumer Interactions with Novel Technology Paradigms

Consumer Wellbeing and Prosocial Behaviors (Charitable Donations)

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GRANT
Effects of temperature on prevention vs promotion oriented donations
NEOMA Business School, France27 May 2024
Competition and Merit Based Grant under the Area of Excellence 'The Complexity Advantage- The Complexity of Problems, Solutions & Decisions' at NEOMA. PI: Dr. Rong Ding (NEOMA), Co-Investigators: Dr. Huidi Lu (NEOMA), Dr. Suhas Vijayakumar (UCD), Dr. Yuna Yang (UCD) and Dr. Tong Li (Uni Hamburg).
GRANT
The Salience of Cryptocurrency and Its Implications on Consumer Decision Making
NEOMA Business School, France8 Jan 2024
Competition and Merit Based Grant under the Area of Excellence 'The World We Want - Good Health, Well Being & Happiness' from NEOMA Business School '. PI at NEOMA- Dr. Huidi Lu.
INFRASTRUCTURE
Neurophysiological equipment and GPT stations for UCD Smurfit School Behavioural Lab
University College Dublin (UCD)1 Jan 2024 - 31 Dec 2026
People funded by this grant:
- Ling A,
- DeFranza D,
- Schiro J,
- Nguyen K,
- Stouras KI
GRANT
AI and Art: Understanding Consumer Perceptions and Consequent Outcomes of Artificial Intelligence in Artistic & Creative Marketplaces
University College Dublin (UCD)1 Apr 2022 - 31 Mar 2024
People funded by this grant:
- Vijayakumar S

DrSuhas Vijayakumar