I am a Lecturer in Consumer Behaviour and Technology Adoption at UCD's College of Business. Prior to joining UCD, I received my MSc and PhD degrees in Social and Behavioural Sciences from the University of Groningen, the Netherlands. After my PhD, I was a Research Fellow at the Centre for Transport Research, University of Aberdeen, United Kingdom and at the College of Business and Social Sciences at Aarhus University, Denmark. As a social scientist I work with scholars from many different disciplines and with industry on issues around consumer behaviour, public engagement and policy acceptance. This is evident in my active involvement in various research institutes and centres: I am Principal Investigator in UCD's Energy Institute, Funded Investigator of the Irish Centre for Research in Applied Geosciences (iCRAG), Funded Investigator of the Energy Systems Integration Partnership Programme (ESIPP), Academic collaborator of the Sustainable Electrical Energy Systems Strategic (SEES) Research Cluster and Academic collaborator of the Centre for Business and Society (CeBaS).