ProfessorGeertje Schuitema

My teaching is inspired by the same commitment to addressing environmental challenges that drives my research: I want my students to understand that they have the power to make a difference. My teaching is research-based, focusing on providing students with the theoretical knowledge necessary to address marketing challenges related to sustainability, health, and wellbeing.

I promote critical thinking by employing creative and novel teaching methods that encourage students to step outside their routines and comfort zones, challenging them to think, adapt, and learn in a supportive environment. These teaching methods have been developed through my experience teaching across different departments (e.g., Psychology, Marketing, and Human Geography) in various European countries.