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Dr Geertje Schuitema

Dr

Geertje Schuitema

Lecturer/Assistant Professor In Consumer Behaviour And Technology Adoption
School of Business
+353 1 716 8835
University College Dublin, School of Business, Blackrock East/West Hall Carysfort Avenue Blackrock Co. Dublin

RESEARCH INTERESTS

Why do people not buy electric vehicles? How can we explain people's reaction to renewable energy? What can we do to reduce people's energy use? In my research I look at processes that explain behaviour change, including public acceptance of policies and technological changes. I am also interested in what explains decisions or opinions and how this is based on various psychological factors, such as emotions, trust, fairness or social norms. Moreover, I study if and how these decisions or opinions may be changed using different strategies and policies. My work has always been applied and interdisciplinary in nature, as I'm interested in complex societal issues, for example around energy, transportation, and the use of raw materials. Hence, I work with scholars in many different disciplines such as engineers, economists, mathematicians, geographers, and political scientists, as well as with industry in these areas. I am interested in the research processes in interdisciplinary projects in general, and the role that social sciences in particular play in them.

GRANTS

GRANT
The Impact of Boredom on Hedonic Food Purchases
University College Dublin (UCD)
16 Apr 2018 - 15 Apr 2020
GRANT
Consumers’ use of heuristics in perceptions of energy consumption and production.
University College Dublin (UCD)
1 Apr 2018 - 30 Sep 2019
GRANT
Consumers’ Perceptions of Energy Use and Production
University College Dublin (UCD)
1 Jan 2018 - 31 Dec 2020
GRANT
Public perception of groundwater use and resources in Ireland
Irish Research Council (IRC)
9 Jan 2017 - 8 Jan 2019
GRANT
Creating meaningful information for energy efficiency labels
University College Dublin (UCD)
1 May 2016 - 30 Apr 2018
GRANT
Energy Systems Integration Partnership Programme (ESIPP)
Science Foundation Ireland (SFI)
1 Nov 2015 - 31 Aug 2021
GRANT
Irish Centre for Research in Applied Geosciences (iCRAG)
Science Foundation Ireland (SFI)
1 Jan 2015 - 31 Dec 2020